Lacing Up With Shayne Salinas

March 6, 2023

Shayne Salinas is passionate. From starting his own business creating workwear for blue collar folks to leveling-up his emergency response career by becoming a firefighter and EMT, he is constantly working to better serve his community. While juggling all of this, he still manages to remain a dedicated family man. Learn more about what lights…

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Lacing Up With Erika Diggins

February 15, 2023

Erika Diggins knows what it means to prove your worth. As a woman continuing a legacy of skilled trade work set forth by the hardworking men in her family, she has pulled herself up by her bootstraps to pursue her passion for Union welding. Now, mistakes and roadblocks can’t phase her – she’ll just figure…

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Weinbrenner Shoe Company, Inc. Named Finalist for 2023 Manufacturer of the Year

January 27, 2023

Weinbrenner Shoe Company headquartered in Merrill, Wisconsin has been nominated as one of 28 finalists for the Wisconsin Manufacturers & Commerce (WMC) 34th Annual (2022) Manufacturer of the Year.  The Wisconsin Manufacturer of the Year (MOTY) award program honors businesses for their commitment to excellence, employees, and the state of Wisconsin. A total of 4…

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Lacing Up With Bobby

January 24, 2023

Bobby Jovanović learned the value of skilled trades from his father and hopes to pass on their legacy of craftsmanship on to his son one day, too. As a Union Carpenter, business owner, and artist, Bobby understands the value of hard work and attention to detail. Read more about how this talented tradesman has pushed…

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EMS Boots – Choosing the Right Footwear for the Job

January 9, 2023

EMS and EMT professionals need to be ready to jump into action to respond to medical emergencies – so having the right boots to hit the ground running is vital. Since not all boots are made equally, we’ll walk you through some features to look for when you want the best boots (or shoes) for…

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Lacing Up With Laney Johnson

January 3, 2023

Laney Johnson’s incredible attention to detail is just one of the reasons her next level work resonates with us. The dedication and patience it takes to create intricate work takes a certain kind of person and we’re proud to see our boots on the feet of people like Laney. Learn more about how she created…

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Image of an American Heritage round toe waterproof boot stepping in water

Learn How to Waterproof Leather Work Boots

December 12, 2022

There’s nothing that can ruin your day quicker than cold, wet boots—especially when you’ve got a long day of work ahead. Wet leather boots can not only ruin your mood, but moisture also deteriorates the material and cuts the life of your boots short. If you’re planning to put your Thorogood boots through a lot…

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Lacing Up With Rob Elliott and Jason Mack

December 5, 2022

Rob Elliott of the Blank Canvas Project and Jason Mack of Mack Glass, come from a trades background and know the importance hard work and a positive attitude have when it comes to tackling projects. Even more important is having those traits when you’re out to set records! We’re inspired and excited to see their…

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Lacing Up With Eric Morris

November 14, 2022

As long-standing supporters of Eric’s mission to expand representation of minorities in the outdoor and hunting communities, we knew we wanted to share his journey. Eric has been an important voice in expanding awareness about getting back to nature and learning to hunt for people of color. We all share something in common, a passion…

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How Do I Prepare My Boots for Winter?

November 8, 2022

The best way to protect leather boots is with diligent care. Winters, especially up north, can be brutal, and the main reason boots will start to deteriorate is due to salt and moisture. Unprotected leather can crack after drying out, which is why it’s important to properly clean, condition, and weatherproof your boots. Here are…

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Image of a guy standing next to a boot he made out of metal

Lacing Up With Jason Fellenz

November 1, 2022

From soccer games to HVAC jobs, Jason has depended on quality footwear and his passion to learn as he’s progressed from an apprentice to a shop foreman. We admire his ability to take a plain piece of sheet metal and transform it into something incredible. It’s similar to how we feel when we look at…

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Learn How to Stop Boots from Squeaking

October 17, 2022

Facebook Twitter Linkedin Who doesn’t love a new pair of work boots? The smell of high-quality leather, the blemish-free exterior, perfectly clean soles … it’s what dreams are made of. You excitedly put on your boots, ready to tackle another day, until you take a few steps and cringe – you have the “new boot…

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