Press Release
Weinbrenner Shoe Company headquartered in Merrill, Wisconsin has been nominated as one of 28 finalists for the Wisconsin Manufacturers & Commerce (WMC) 34th Annual (2022) Manufacturer of the Year. The Wisconsin Manufacturer of the Year (MOTY) award program honors businesses for their commitment to excellence, employees, and the state of Wisconsin. A total of 4…
Weinbrenner Shoe Company’s newly renovated manufacturing facility, located at 211 S. Genesee Street in Merrill, marked its official Grand Opening on June 3, 2022, with a ribbon-cutting ceremony followed by factory tours of the nearly 130,000 square foot facility. The new facility, formerly occupied by Hurd Window & Door and Great Lakes Alfalfa, had been…
What is your “Go To” Thorogood hunting boot and why? My go to Thorogood boot is the Infinity FD rubber boot. From early season to late they keep my feet warm and dry! Durability is everything and they hold up to fence crossing and briar patches. We rely heavily on our Infinity boots! What is…
Merrill, WI (August 4, 2021) – Thorogood® is proud to announce a tour partnership with The Swon Brothers. Zach and Colton swear by Thorogood’s products and wear them on and off stage. “Thorogood is our kind of boots and our kind of people. Whether we are hunting, traveling, or playing shows, it’s easy to fall…
Chad Belding of “The Fowl Life” adventure series on the Outdoor Channel is proud to announce that he and his team has partnered with Thorogood to utilize its footwear across all of their hunts. The crew will be using a wide array of products from hunting knee boots to mountain and hiking boots…
MERRILL, WISCONSIN, February 22, 2021 – Weinbrenner Shoe Company, Inc. manufacturer of Thorogood job-fitted footwear welcomes new faces to its sales team in the western half of the United States. Larry LeVan, a resident of the Dallas area for nearly 40 years, recently took over the Texas, Louisiana, Arkansas and Oklahoma territory for Thorogood. LeVan…
MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear announces The Evans Group as new sales representatives for the Outdoor sales division. Beginning November 1st, 2020, The Evans Group will be overseeing all sales operations for the Outdoor sales division in all states except Michigan, Ohio, West Virginia, Maine, Vermont, New Hampshire, Massachusetts,…
MERRILL, WIS. – Thorogood’s American Heritage 8” tobacco plain toe boot (804-4364) has been awarded with the prestigious Popular Mechanics Editors’ Choice award. The article was published in the May-June 2020 issue of Popular Mechanics and was listed as Editors’ Choice in “The 10 Best Work Boots for Any Type of Job.” “Thorogood is honored…
Thorogood is excited to announce their new partnership with the Bone Collector team. Bone Collector, one of the most recognizable brands in the outdoor space, was started by Michael Waddell in 2008. Now a top ranked hunting television show for over a decade, no one connects with the down home, every day, blue-collar working man…
Thursday October 10th, Thorogood and seven highly respected businesses in the Merrill Wisconsin area were nominated for Large Business of the year. Based on votes from Business Chamber members, Weinbrenner Shoe Company, manufacturer of Thorogood branded footwear won the award for our increased community involvement and our Thorogood Boot Camp. The Thorogood Boot Camp lets…
MERRILL, WISCONSIN, August 23, 2019 – Weinbrenner Shoe Company, Inc announced that Jeff Burns has been appointed president. “After a thorough and thoughtful succession planning process, Jeff is the clear choice to lead Weinbrenner into the future as president”, said Dave Gisselman, chairman of the board of Weinbrenner Shoe Company. “We believe that Jeff will be a…
April 15, 2019 For Immediate Release WEINBRENNER SHOE COMPANY ENTERS EXCLUSIVE DISTRIBUTION PARTNERSHIP WITH LION MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear and LION First Responder PPE, Inc., manufacturer of first responder protective equipment (PPE) have entered into a long-term strategic partnership that leverages the strengths of both companies. Beginning May…