Press Release
For over 133 years, Thorogood has stood for more than just boots. We’ve stood for the American worker. For union pride. For craftsmanship that’s built to last. And now, we’re proud to show the progress of our new manufacturing facility in Marshfield, Wisconsin. This project is more than a building; it symbolizes growth, unity, and…
Los Angeles County, CA – In response to the devastating Los Angeles wildfires, Thorogood®, a trusted name in work footwear, has donated 50 pairs of boots to Reach Out WorldWide (ROWW), a nonprofit disaster relief organization founded by the late actor Paul Walker. This donation is part of Thorogood’s ongoing partnership with ROWW to support…
WASHINGTON, June 23, 2025 – The United States Footwear Manufacturers Association is pleased to welcome as its newest member Weinbrenner Shoe Company, Inc., makers of Thorogood Brand work boots, as the company doubles down on its century-plus legacy of producing shoes in America. USFMA is also pleased to announce that Weinbrenner’s Vice President of…
DEAR PARTNER, In a time of rising costs and shifting markets, one thing remains steady: Thorogood’s pricing on American-made footwear will not change in 2025. No increases. No surprises. Just the same trusted boots at the same reliable price. This is our Price Commitment to you. Thorogood boots are built for the long…
Merrill, WI – Thorogood Workwear, the official licensee and retail partner of Thorogood® by Weinbrenner Shoe Company, is proud to announce the launch of its new USA-Made Workwear Collection, available for pre-order beginning May 21, 2025, just ahead of Memorial Day weekend. Thorogood USA-Made Workwear: Built for Real Life The collection includes rugged work pants,…
Thorogood Footwear Stands Strong Amid Tariff Turbulence, Reinforces Commitment to American Craftsmanship MERRILL, WI (April 2025) – As global supply chains buckle under the pressure of shifting tariffs, we are standing tall thanks to our unwavering commitment to American manufacturing. For 130 years, our name has been synonymous with quality and durability. We’ve…
Merrill, WI – March 18th, 2025 Thorogood Footwear Reaffirms American Manufacturing Commitment as Tariffs Disrupt Footwear Industry As President Trump’s new tariffs on imported footwear shake the industry, Thorogood Footwear remains steadfast in its commitment to American manufacturing, providing stability to consumers, businesses, and industries that rely on high-quality, U.S.-made work boots. While many competitors…
Merrill, WI (January 14, 2025) – Weinbrenner Shoe Company, headquartered in Merrill, Wisconsin, has been nominated as one of 21 finalists for the Wisconsin Manufacturers & Commerce (WMC) 36th Annual Manufacturer of the Year. The Wisconsin Manufacturer of the Year (MOTY) award program honors businesses for their commitment to excellence, employees, and the state of…
November, 2024 – Merrill, WI – Thorogood® and its parent company, Weinbrenner Shoe Company, are proud to reaffirm their long-standing commitment to union labor while making a meaningful contribution to the relief efforts following hurricanes Helene and Milton. Thorogood has donated 1,221 pairs of its newly launched Genesis series work boots to the International Brotherhood…
Weinbrenner Shoe Company, parent company of Thorogood®, is breaking ground on a new facility in Marshfield, Wisconsin, reinforcing its commitment to union labor by awarding nearly 80% of contracts to unionized firms. The new facility will enhance the company’s manufacturing capacity, support job creation, and uphold its mission of producing high-quality, American-made, union-crafted work boots….
Merrill, Wisconsin, October 15, 2024 – Thorogood, a name synonymous with quality and durability for 132 years, announces the latest revolution in the world of footwear with the launch of the Genesis series, available now. This collection comprises five distinct styles catering to diverse needs. Thorogood’s Genesis series marks a significant milestone in the brand’s…
Weinbrenner Shoe Company, Inc. and Ellis Construction Break Ground on New $14.5 M Million Facility in Marshfield 70,000-square-foot building designed by Ellis Construction expected to support more than 150 jobs in Marshfield STEVENS POINT, Wis. (September 30, 2024) – Ellis Construction, a highly regarded, full-service construction company based in Stevens Point, recently broke ground on Weinbrenner Shoe Company‘s…