Press Release
Thorogood Footwear Stands Strong Amid Tariff Turbulence, Reinforces Commitment to American Craftsmanship MERRILL, WI (April 2025) – As global supply chains buckle under the pressure of shifting tariffs, we are standing tall thanks to our unwavering commitment to American manufacturing. For 130 years, our name has been synonymous with quality and durability….
Merrill, WI – March 18th, 2025 Thorogood Footwear Reaffirms American Manufacturing Commitment as Tariffs Disrupt Footwear Industry As President Trump’s new tariffs on imported footwear shake the industry, Thorogood Footwear remains steadfast in its commitment to American manufacturing, providing stability to consumers, businesses, and industries that rely on high-quality, U.S.-made work boots. While many competitors…
Merrill, WI (January 14, 2025) – Weinbrenner Shoe Company, headquartered in Merrill, Wisconsin, has been nominated as one of 21 finalists for the Wisconsin Manufacturers & Commerce (WMC) 36th Annual Manufacturer of the Year. The Wisconsin Manufacturer of the Year (MOTY) award program honors businesses for their commitment to excellence, employees, and the state of…
November, 2024 – Merrill, WI – Thorogood® and its parent company, Weinbrenner Shoe Company, are proud to reaffirm their long-standing commitment to union labor while making a meaningful contribution to the relief efforts following hurricanes Helene and Milton. Thorogood has donated 1,221 pairs of its newly launched Genesis series work boots to the International Brotherhood…
Weinbrenner Shoe Company, parent company of Thorogood®, is breaking ground on a new facility in Marshfield, Wisconsin, reinforcing its commitment to union labor by awarding nearly 80% of contracts to unionized firms. The new facility will enhance the company’s manufacturing capacity, support job creation, and uphold its mission of producing high-quality, American-made, union-crafted work boots….
Merrill, Wisconsin, October 15, 2024 – Thorogood, a name synonymous with quality and durability for 132 years, announces the latest revolution in the world of footwear with the launch of the Genesis series, available now. This collection comprises five distinct styles catering to diverse needs. Thorogood’s Genesis series marks a significant milestone in the brand’s…
Weinbrenner Shoe Company, Inc. and Ellis Construction Break Ground on New $14.5 M Million Facility in Marshfield 70,000-square-foot building designed by Ellis Construction expected to support more than 150 jobs in Marshfield STEVENS POINT, Wis. (September 30, 2024) – Ellis Construction, a highly regarded, full-service construction company based in Stevens Point, recently broke ground on Weinbrenner Shoe Company‘s…
Weinbrenner Shoe Company, Inc. announces new $14.5 million facility in Marshfield designed and built by Ellis Construction Employee-owned shoe company, serving Marshfield for nearly nine decades, reinvests in central Wisconsin for future generations STEVENS POINT, Wis. (August 14, 2024) – Ellis Construction, a highly regarded, full-service construction company based in Stevens Point, is excited to serve…
For over 130 years, Thorogood® has been a name synonymous with quality, durability, and trust. As a manufacturer rooted in the heart of America, we take pride in our history, our craftsmanship, and our unwavering commitment to the values that have guided us since our founding in 1892. From our humble beginnings in Milwaukee, Wisconsin,…
WEINBRENNER SHOE COMPANY INC. PARTNERS WITH LEGENDARY HOLDINGS, LLC TO LAUNCH THOROGOOD® BRANDED APPAREL AND ACCESSORIES MERRILL, WI – [06/05/2024]: Thorogood®, powered by Weinbrenner Shoe Company, Inc., and Legendary Holdings, LLC, are thrilled to announce the launch of an exclusive fall collection of Thorogood® apparel and accessories. This exciting new line exemplifies the innovative collaboration…
Merrill, Wisconsin – May 1, 2024 – Thorogood, the esteemed footwear brand proudly manufactured by the Weinbrenner Shoe Company, Inc., is set to commemorate a significant milestone in its legacy. The company is pleased to announce the dedication of its manufacturing facility located at 211 S. Genesee Street in Merrill as the Ronald Nicklaus Manufacturing…
Weinbrenner Shoe Company headquartered in Merrill, Wisconsin has been awarded the “Time Tested American Craftsmanship Award” by Wisconsin Manufacturers & Commerce. Winners were revealed, and nominees honored at the Manufacturer of the Year Award Ceremony at The Pfister Hotel in downtown Milwaukee on February 22, 2024. A total of 4 Grand Award winners and 5…