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The Thorogood logo has gone through some changes since our first steps in 1892, but it has consistently represented our values. The Main Logo The Thorogood® logo represents the Thorogood® brand identity and values. Although the logo has changed overtime, like most do, the symbolic triangle within the logo has been consistent and has kept…

This is the only known image of Albert Weinbrenner   This is the remarkable story about the evolution of a brand and the company that bears his name. From a small cobblery in Milwaukee, Wisconsin, in 1892 to becoming a catalyst for getting work done. These unique moments in history, have helped create a brand…

Spending long, hot days on construction sites can take a toll on your body, especially when you’re wearing heavy protective gear. Choosing the best summer work boots can make a big difference to how comfortable your feet stay during the workday. Here are some of the key factors you should consider when buying hot weather…

Weinbrenner Shoe Company’s newly renovated manufacturing facility, located at 211 S. Genesee Street in Merrill, marked its official Grand Opening on June 3, 2022, with a ribbon-cutting ceremony followed by factory tours of the nearly 130,000 square foot facility.  The new facility, formerly occupied by Hurd Window & Door and Great Lakes Alfalfa, had been…

MERRILL, WISCONSIN, February 22, 2021 – Weinbrenner Shoe Company, Inc. manufacturer of Thorogood job-fitted footwear welcomes new faces to its sales team in the western half of the United States. Larry LeVan, a resident of the Dallas area for nearly 40 years, recently took over the Texas, Louisiana, Arkansas and Oklahoma territory for Thorogood. LeVan…

MERRILL, WISCONSIN, September 10, 2020 – Weinbrenner Shoe Company, Inc. manufacturer of Thorogood job-fitted footwear announces the realignment of their sales management team. Jason Taran, formerly Public Safety and Military Sales Manager has been named Sales Manager for Thorogood Work and Commercial Military divisions. Matt Bahlow is Sales Manager for Thorogood’s Public Safety division, and Andy…

Meet Mike Schraufnagel the brewmaster at Point Brewery just south of our factory in Merrill. And one of the 10 oldest breweries in America founded in 1857. Not often we find a company doing what they do longer than we’ve been making boots.

Richard is the International Sales Manager at Thorogood® he has made the Thorogood® Brand known across the globe.

Thursday October 10th, Thorogood and seven highly respected businesses in the Merrill Wisconsin area were nominated for Large Business of the year. Based on votes from Business Chamber members, Weinbrenner Shoe Company, manufacturer of Thorogood branded footwear won the award for our increased community involvement and our Thorogood Boot Camp. The Thorogood Boot Camp lets…