Weinbrenner Shoe Company headquartered in Merrill, Wisconsin has been awarded the “Time Tested American Craftsmanship Award” by Wisconsin Manufacturers & Commerce.


Winners were revealed, and nominees honored at the Manufacturer of the Year Award Ceremony at The Pfister Hotel in downtown Milwaukee on February 22, 2024. A total of 4 Grand Award winners and 5 Special Award winners were selected by an independent panel of judges.

Weinbrenner Shoe Company, Inc. was named winner of the Special Award: “Time Tested American Craftsmanship”, recognizing our contribution and commitment to American manufacturing.

“Weinbrenner was founded over 130 years ago on the belief that the American worker can compete with any country in the world. We take great pride in being a Wisconsin-based manufacturer,” said Jeff Burns, president of Weinbrenner Shoe Company, Inc., “but it’s not the only reason our company continues to grow. It’s because of the 400 men and women in our Merrill and Marshfield facilities that have the dedication and passion to make the Thorogood brand of boots the best damn boots in the world.”


The Wisconsin Manufacturer of the Year (MOTY) award program honors businesses for their commitment to excellence, employees, and the state of Wisconsin.

For more information visit www.wimoty.com.

To see the 35th Annual Manufacturer of the Year (MOTY) winners click here.

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