About Brad Will
Brad Will is the Creative Lead on the Thorogood marketing team, leading our design efforts across all platforms both digital and print. With over 25 years of experience in design, video productions, photography, and online design. He brings a wealth of knowledge and passion for every project at Thorogood.
Along with his experience in the design community, Brad has had footwear on his feet for a lifetime. Working with our product development team to help identify benefits of each Thorogood boot. Weather it’s work boots or uniform boots, our entire team ensures we present the information on our boots in an easy way to help consumers identify the right boot for them.
It’s not all work for Brad. In his free time he enjoys snowboarding, music, and working on his home. It’s in these endless home projects he gets to test our footwear in a real world environment.
Favorite boot: 814-6206
Favorite Snowboard: Capita Scott Stevens Pro
Favorite Axe: Fiskars Super Splitting
Brad Will's Articles
Nothing is more annoying than your boots coming undone again and again throughout the day. The best way to avoid having to tie your work boots repeatedly is to buy a great pair of pull-on wellingtons, but we know these aren’t everyone’s first choice for footwear. Learn how to tie work boots so they STAY…
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When summer days come to an end and the fall season kicks in, don’t let yourself be caught off guard with the wrong clothes or boots for a long, chilly day on your feet. Choosing the best work boots for cold weather will depend on your location and the climate, as well as your tolerance…
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Whether you’re buying your first pair of steel toe work boots or you’re a work boot veteran on your 10th pair, you don’t have to dread the breaking in process. As long as you buy work boots that fit well and look after them properly, you should be able to shorten how long it takes…
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Have you ever wondered how Thorogood boots are made? Join Made for the Outdoors host Bill Sherck as he visits our Marshfield, Wisconsin factory to walk you through the production process of our Flyway series outdoor boots. Beginning with the raw materials, and ending with a finished product at work in the field.
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All I Want for Christmas … Is Thorogood® Boots (In Stock!)
We all try to plan ahead for the holidays. But let’s be honest: when you work hard year-round to make a living, sometimes gift shopping gets saved for the last minute. So it can be a pain when poorly stocked shops run out of inventory or shippers can’t get products to you and your loved…
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p>Hi this is Brad with Thorogood. Today we’re looking at the Quick Release Station boot with translucent bottom. The Quick Release Station boot by Thorogood features full-grain leather upper, removable single density polyurethane footbed on composite shape and features direct attach construction. The translucent mini lug outsole is also non-marking. Available in both soft toe…
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Wondering what’s the best way to tie your work boots? Try out the logger’s knot and stay tuned for more boot lacing techniques. Transcript “Hi, This is Brad with Thorogood. Today I’m answering one of your questions we seem to get a lot: What’s this top eyelet for? It’s really quite simple. It’s for a…
Continue >>>V-Series Comp Toe Waterproof Work Boots
Nothing slows you down—bad weather, tough jobs, or difficult terrain. These lightweight, waterproof hikers take you where you need to go with the comfort of an athletic shoe and the grip of a quality work boot. See the entire series at https://thorogoodusa.com/product-category/work/v-series/
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It’s pretty fitting that our boots are often compared to walking on clouds by cowboys in the SKY Ironworkers have a career consisting of a daily game of ultimate tetris. Their job is ranked as the #6 most dangerous in the country, building America from the ground up (literally). Following an unexpected boom in American…
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THERE’S SOMETHING SPECIAL ABOUT PUTTING IN HARD WORK. IT INSTILLS A SENSE OF PRIDE AND A FEELING OF ACCOMPLISHMENT. AT THOROGOOD, WE CELEBRATE THIS SPIRIT – THE KIND OF GRIT THAT COMES WITH DEDICATION TO QUALITY AND CRAFTSMANSHIP. CALL US OLD-FASHIONED, BUT WE DON’T SEE HALF-ASSED AS THE WAY TO DO ANY JOB. ESPECIALLY WHEN…
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THE MYTHS AND REALITIES OF STEEL TOE BOOTS In the world of blue-collar professionals, the importance of steel toe boots cannot be overstated. However, amidst their popularity, myths and misconceptions have taken root. So lets clear up some misconceptions about these work boot classics. Myth 1: Steel Toe Boots are Uncomfortable Fact: Modern advancements in…
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