About Brad Will
Brad Will is the Creative Lead on the Thorogood marketing team, leading our design efforts across all platforms both digital and print. With over 25 years of experience in design, video productions, photography, and online design. He brings a wealth of knowledge and passion for every project at Thorogood.
Along with his experience in the design community, Brad has had footwear on his feet for a lifetime. Working with our product development team to help identify benefits of each Thorogood boot. Weather it’s work boots or uniform boots, our entire team ensures we present the information on our boots in an easy way to help consumers identify the right boot for them.
It’s not all work for Brad. In his free time he enjoys snowboarding, music, and working on his home. It’s in these endless home projects he gets to test our footwear in a real world environment.
Favorite boot: 814-6206
Favorite Snowboard: Capita Scott Stevens Pro
Favorite Axe: Fiskars Super Splitting
Brad Will's Articles
With the number of hazards tradesmen are faced with on the job, it’s important to have the right gear to help keep people safe on work sites. If you’re looking for a pair of boots or shoes that meet your job site’s ASTM requirements, here’s what you need to know. What does ASTM rated mean?…Continue >>>
Absolutely. Work boots are so diverse, they’re good for anyone with an adventurous lifestyle. From hiking to hunting, welding to working with cement, a pair of work boots aren’t worth their weight unless you can wear them for more than just work. That’s why we keep design top of mind in our boots, so that…Continue >>>
Whether you’re looking to buy your first pair of work boots or trying to find a better option, it’s important to select your work boots based on your occupation. With nearly 24% of workplace accidents resulting in ankle, feet, or knee injuries, it’s clear that choosing the best work boots to protect your feet can…Continue >>>
Snake Proof Hunting Boots – Do I Need Them? With spring hunting season around the corner, you better believe that snakes will be coming out after brumation. Warmer weather systems warm their blood and make them active, so starting in March or April you can expect to start spotting snakes on trails and while you’re…Continue >>>
With rising costs of traditional four-year universities, many high school graduates or career changers are looking for more affordable schooling opportunities. Technical colleges, or trade schools, focus on specializing job training to help people get into the workforce more quickly, with programs generally lasting two years. There are a ton of great options out there…Continue >>>
Spending long days on construction sites and concrete can take a toll on your body. Laborers and construction workers often end up suffering from joint problems, back pain, and more due to the intensity of their work, but a pair of high-quality work boots can make a big difference in comfort and protection. Here are…Continue >>>
Fan Favorite Construction Jokes Nothing makes the day go by faster than some light-hearted comedy on the job site. We wanted to see what kind of funny construction jokes our loyal Thorogood boot wearers had up their sleeve and they did not disappoint. Read through the top submissions and be sure to share your favorite…Continue >>>
Nothing slows you down—bad weather, tough jobs, or difficult terrain. These lightweight, waterproof hikers take you where you need to go with the comfort of an athletic shoe and the grip of a quality work boot. To view the entire series https://thorogoodusa.com/product-category/work/crosstrex/Continue >>>
Hi this is Brad with Thorogood. Today were checking out the Crosstrex Uniform. The Crosstrex Uniform series features a leather mesh upper with the reinforced abrasion resistant toe and heel. placed on a cushion EVA midsole providing all day comfort. Enjoy unmatched traction from the station to wherever your job takes you with the aggressive…Continue >>>
The best way to protect leather boots is with diligent care. Winters, especially up north, can be brutal, and the main reason boots will start to deteriorate is due to salt and moisture. Unprotected leather can crack after drying out, which is why it’s important to properly clean, condition, and weatherproof your boots. Here are…Continue >>>
If you’re buying your first pair of work boots, it’s important to know how boots should fit so you don’t end up with painful sores or worse, have an accident. We’ll explain how to measure your boot size and cover boot anatomy (so you know what parts we’re talking about) when looking at the Thorogood…Continue >>>
Choosing Police Work Boots With so many options of police footwear on the market, it can be difficult to select which boots are appropriate and allowed for each line of police work. Although state and department policies may differ, there are a few characteristics to look for when matching public safety or police officer boots…Continue >>>