brad will wearing a beanie and five o'clock shadow

About Brad Will

Brad Will is the Creative Lead on the Thorogood marketing  team, leading our design efforts across all platforms both digital and print. With over 25 years of experience in design, video productions, photography, and online design. He brings a wealth of knowledge and passion for every project at Thorogood. 

Along with his experience in the design community, Brad has had footwear on his feet for a lifetime. Working with our product development team to help identify benefits of each Thorogood boot. Weather it’s work boots or uniform boots, our entire team ensures we present the information on our boots in an easy way to help consumers identify the right boot for them.

It’s not all work for Brad. In his free time he enjoys snowboarding, music, and working on his home. It’s in these endless home projects he gets to test our footwear in a real world environment.

Favorite boot: 814-6206
Favorite Snowboard: Capita Scott Stevens Pro
Favorite Axe: Fiskars Super Splitting

 

Brad Will's Articles

Best Boots For IronWorkers

May 3, 2023
Image of a iron worker with all his safety gear on looking off in the distance

It’s pretty fitting that our boots are often compared to walking on clouds by cowboys in the SKY Ironworkers have a career consisting of a daily game of ultimate tetris. Their job is ranked as the #6 most dangerous in the country, building America from the ground up (literally). Following an unexpected boom in American…

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How Thorogood Work Boots are Made

July 13, 2023
Choosing the best work boots for you

THERE’S SOMETHING SPECIAL ABOUT PUTTING IN HARD WORK. IT INSTILLS A SENSE OF PRIDE AND A FEELING OF ACCOMPLISHMENT. AT THOROGOOD, WE CELEBRATE THIS SPIRIT – THE KIND OF GRIT THAT COMES WITH DEDICATION TO QUALITY AND CRAFTSMANSHIP. CALL US OLD-FASHIONED, BUT WE DON’T SEE HALF-ASSED AS THE WAY TO DO ANY JOB. ESPECIALLY WHEN…

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5 Myths of Steel Toe Boots

January 30, 2024

Unveiling the Truth: Exploring Steel Toe Boot Myths and Realities In the world of blue-collar professionals, the importance of steel toe boots cannot be overstated. However, amidst their popularity, myths and misconceptions have taken root. Today, let’s embark on a journey to uncover the facts and stories that dispel common myths about steel toe boots…

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Unmasking the Myths: Composite Toe Boots Exposed

February 8, 2024

In the world of durable workwear, composite toe boots have gained prominence for their safety features and comfort. However, myths and misconceptions often shroud these essential work boots. Join us on a journey to uncover the facts and stories that dispel common myths about composite toe boots, and discover a surprising twist. Myth 1: Composite…

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