About Anna Schmidtke

Anna Schmidtke is the Digital Marketing Specialist on the Thorogood team, leading our social media efforts and interactions with our customers. After growing up just north of Minneapolis, MN, she studied at the University of Wisconsin – Stout. She landed in Merrill not long after graduation and has come to love Thorogood’s home state of Wisconsin as we do. 

Anna brings unique insights to our team by getting to know our customers on a personal level. Taking care to learn about their needs and what they’re looking for in footwear, she helps us deliver the best product experience with every pair of Thorogoods. And she takes this job seriously – she even handles the interviews and development for our “Lacing Up With…” blog and social media series which features real, hardworking people and their stories.  

When not at work, Anna is an avid traveler. Whether she’s visiting family, catching up with college friends in other states, relaxing at her lake cabin, or off to the next vacation adventure – she’s always looking forward to the next experience. She also loves spending time with her two dogs, Nova and Goose, at home and on the go.

Anna’s favorite pair of Thorogoods is the American Heritage 6″, Crazyhorse Moc Toe Wedge Boot, 814-4203

Anna Schmidtke's Articles

Lacing Up With Bobby

January 24, 2023
Image of Bobby in a trench of a building foundation

Bobby Jovanović learned the value of skilled trades from his father and hopes to pass on their legacy of craftsmanship on to his son one day, too. As a Union Carpenter, business owner, and artist, Bobby understands the value of hard work and attention to detail. Read more about how this talented tradesman has pushed…

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Lacing Up With Chad Belding

October 13, 2021

What is your “Go To” Thorogood hunting boot and why? My go to Thorogood Boot is the 800g Infinity FD Rubber Boot with Realtree camouflage! I love this boot because it is stable, not too heavy, and keeps my feet warm but not warm enough to cause sweating. What is the most memorable hunt you…

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Lacing Up With Cindy Garcia

July 6, 2022
Image of a girl sitting on a work bench wearing the 814-4200 boots

To celebrate Weinbrenner History month we wanted to highlight the history of others, of those that enable us to have a history to tell, and to the common ground we share as creators. We talked with Cindy Garcia to learn more about what inspired her to start Klunker Boards which is based out of Orange…

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Lacing Up With David Tucker from Nashville

February 10, 2020
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Lacing Up With Eric Morris

November 14, 2022
Image of a guy lacing up his outdoor boots

As long-standing supporters of Eric’s mission to expand representation of minorities in the outdoor and hunting communities, we knew we wanted to share his journey. Eric has been an important voice in expanding awareness about getting back to nature and learning to hunt for people of color. We all share something in common, a passion…

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Lacing Up With Hammer VanScyoc

September 19, 2022
Image of Hammer VanScyoc on his bike

Hammer VanScyoc may have started his career serendipitously but his hard work has led him to a rewarding career at Harley Davidson. His pursuits have even led him to being part of an exciting new race team, the Boswell Hooligan’s. Hammer’s innovation and determination are admirable traits and his long-standing loyalty to Thorogood speaks volumes…

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Lacing Up With Jason Fellenz

November 1, 2022
Image of a guy standing next to a boot he made out of metal

From soccer games to HVAC jobs, Jason has depended on quality footwear and his passion to learn as he’s progressed from an apprentice to a shop foreman. We admire his ability to take a plain piece of sheet metal and transform it into something incredible. It’s similar to how we feel when we look at…

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Lacing Up With Kyle Spicer

August 16, 2022
Image of a guy holding a metal cut out sign he made

Kyle Spicer, of Spicer Designs, inspires us to do more. Between his day job as an electrician and his pursuits in metal fabrication, Kyle shares a lot of qualities we hoped to display in our American Heritage series – durability, an ability to weather long days, and dedication to quality. We’re proud of our American…

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Lacing Up With Laney Johnson

January 3, 2023
Image of Laney lacing up her Thorogood boots

Laney Johnson’s incredible attention to detail is just one of the reasons her next level work resonates with us. The dedication and patience it takes to create intricate work takes a certain kind of person and we’re proud to see our boots on the feet of people like Laney. Learn more about how she created…

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Lacing Up With Michael Waddell

October 19, 2021

What is your “Go To” Thorogood hunting boot and why? I love the Thorogood work boots & no doubt that is what introduce the style & endurance of the brand, but since Thorogood got into the outdoor market, I have fell in love with the Infinity line of rubber boots. Living in GA it’s seems…

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Lacing Up With Mike Schraufnagel

January 8, 2020

Meet Mike Schraufnagel the brewmaster at Point Brewery just south of our factory in Merrill. And one of the 10 oldest breweries in America founded in 1857. Not often we find a company doing what they do longer than we’ve been making boots.

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Lacing Up With Nick Mundt

October 19, 2021

What is your “Go To” Thorogood hunting boot and why? The Infinity FD Neoprene boot is my go-to boot for hunting because it gives me all the great features needed to stay warm and dry in the field. On dewey spring mornings chasing turkeys or climbing my favorite stand for whitetails the Infinity FD Neoprene…

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