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About Anna Schmidtke

Anna Schmidtke is the Digital Marketing Specialist on the Thorogood team, leading our social media efforts and interactions with our customers. After growing up just north of Minneapolis, MN, she studied at the University of Wisconsin – Stout. She landed in Merrill not long after graduation and has come to love Thorogood’s home state of Wisconsin as we do. 

Anna brings unique insights to our team by getting to know our customers on a personal level. Taking care to learn about their needs and what they’re looking for in footwear, she helps us deliver the best product experience with every pair of Thorogoods. And she takes this job seriously – she even handles the interviews and development for our “Lacing Up With…” blog and social media series which features real, hardworking people and their stories.  

When not at work, Anna is an avid traveler. Whether she’s visiting family, catching up with college friends in other states, relaxing at her lake cabin, or off to the next vacation adventure – she’s always looking forward to the next experience. She also loves spending time with her two dogs, Nova and Goose, at home and on the go.

Anna’s favorite pair of Thorogoods is the American Heritage 6″, Crazyhorse Moc Toe Wedge Boot, 814-4203

Anna Schmidtke's Articles

Lacing Up With Paul Fuller

October 5, 2021

What is your “Go To” Thorogood hunting boot and why? Being a traditionalist, my go-to Thorogood Boot is the Flyway What is the most memorable hunt you have ever been on? Last year was the best in 30 years for ruffed grouse hunting. In one day, both my wife and I had multiple flushes in front…

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Lacing Up With Richard Martens

January 2, 2020

Richard is the International Sales Manager at Thorogood® he has made the Thorogood® Brand known across the globe.

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Lacing Up With Rob Elliott and Jason Mack

December 5, 2022
Image of Jason Mack sitting in a chair smiling

Rob Elliott of the Blank Canvas Project and Jason Mack of Mack Glass, come from a trades background and know the importance hard work and a positive attitude have when it comes to tackling projects. Even more important is having those traits when you’re out to set records! We’re inspired and excited to see their…

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Father’s Day Gifts for Construction Workers, Builders & Cool Dads

May 10, 2022
Image of a father and son sitting together for the Father's day gift guide blog post

Celebrate the tradesman in your life with a thoughtful and practical gift for Father’s Day! Need help planning the perfect way to show your appreciation for the dad in your life? A poll from YouGovAmerica found that pleasing the father figure in your life is pretty simple – the majority of America’s dads answered that…

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Lacing Up With Ronnie Bowen

October 11, 2022
Image of a guy standing behind a pair of American Heritage 6" Tobacco work boots

Meet Ronnie Bowen, a pipefitter who started his journey as an apprentice through a local pipefitters union. Ronnie learned this tough trade over the last ten years and shares good insights into what pipefitters do, why they’re important, and why they need dependable footwear to make it through their days. 1. First and last name…

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Lacing Up With Ruth Bratlie

August 29, 2022
Image of Ruth Bratlie holding project outline papers

Meet Ruth Bratlie, of AMB Iron. Ruth owns and operates her very own structural steel and metal contractor company. Ruth is also a union ironworker, and a signatory contractor for Local 7, Boston. She is a big advocate for the union, and loves to be able to represent her local and international unions as well,…

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Lacing Up With Tanner Zetocha

July 26, 2022
Image of Tanner Zetocha next to one of his wood fine furniture pieces wearing our 4200 boot

This week we spoke with Tanner from Built Knot Bought about his journey towards creating custom furniture builds. We celebrate our history by diving into Tanner’s inspiration as well as his growth over the years, and why he appreciates Thorogood work boots. 1. First and last name Tanner Zetocha 2. Location Oakes, North Dakota (rural…

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Lacing Up With Tony & Angie Walker

October 5, 2021

What is your “Go To” Thorogood hunting boot and why? My go to Thorogood boot is the Infinity FD rubber boot. From early season to late they keep my feet warm and dry! Durability is everything and they hold up to fence crossing and briar patches. We rely heavily on our Infinity boots! What is…

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Lacing Up With Travis “T-Bone” Turner

September 23, 2021

What is your “Go To” Thorogood hunting boot and why? It’s hard to pick just one as the favorite. But I have to say the Infinity FD Neoprene boots are my favorite for the comfort – along with being waterproof for sloshing around in these Georgia creeks and swamps. What is the most memorable hunt…

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Lacing Up With Erika Diggins

February 15, 2023

Erika Diggins knows what it means to prove your worth. As a woman continuing a legacy of skilled trade work set forth by the hardworking men in her family, she has pulled herself up by her bootstraps to pursue her passion for Union welding. Now, mistakes and roadblocks can’t phase her – she’ll just figure…

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The Thorogood Logo: The Meaning Behind the Symbols

August 9, 2022
Image of the current Thorogood logo with the wording, "the meaning behind the symbols"

The Thorogood logo has gone through some changes since our first steps in 1892, but it has consistently represented our values. The Main Logo The Thorogood® logo represents the Thorogood® brand identity and values. Although the logo has changed overtime, like most do, the symbolic triangle within the logo has been consistent and has kept…

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Quick History of Weinbrenner Shoe Co.

July 21, 2022
Image of a person working in a factory while others watch him work

This is the only known image of Albert Weinbrenner   This is the remarkable story about the evolution of a brand and the company that bears his name. From a small cobblery in Milwaukee, Wisconsin, in 1892 to becoming a catalyst for getting work done. These unique moments in history, have helped create a brand…

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