Thorogood: A Legacy of Craftsmanship and Commitment

For over 130 years, Thorogood® has been a name synonymous with quality, durability, and trust. As a manufacturer rooted in the heart of America, we take pride in our history, our craftsmanship, and our unwavering commitment to the values that have guided us since our founding in 1892. From our humble beginnings in Milwaukee, Wisconsin, to our current state-of-the-art facilities in Merrill and Marshfield, Wisconsin, Thorogood has always been dedicated to producing the highest quality footwear for the hardworking men and women of this nation.

Thorogood’s history starts in Milwaukee, Wisconsin, a city with a strong industrial background and a dedicated workforce. Established in 1892, Thorogood swiftly gained recognition for their footwear, catering to the demands of workers and artisans nationwide. Our boots are crafted to withstand challenging work environments, offering comfort, safety, and longevity to aid workers in carrying out their duties.

Milwaukee was the perfect backdrop for Thorogood’s early years. The city’s thriving manufacturing sector and skilled labor force provided the ideal environment for a company committed to quality. As we grew, so did our reputation for excellence, and Thorogood boots became a staple for those who demanded the best.

At Thorogood, we believe that quality should never be compromised. That’s why every pair of our boots is crafted with care, precision, and attention to detail. We use the best materials and skilled workers to make high-quality boots that meet top standards.

Our dedication to craftsmanship is evident in every step of our production process. We don’t take shortcuts, and we don’t cut corners. Instead, we rely on the expertise of our workers and the quality of our materials to produce boots that are built to last. This commitment to quality has earned us the trust of our customers and the loyalty of our retail partners.

For over a century, Thorogood has made a commitment to dealers. We understand the importance of these relationships, and we are committed to helping our partners succeed. That’s why we have always chosen to sell our products exclusively through trusted retailers, rather than selling directly to consumers.

Our retail partners are more than just sales channels; they are an extension of the Thorogood family. They share our values, our commitment to quality, and our dedication to serving the needs of hardworking Americans. By partnering with these retailers, we ensure that our customers receive the best service and support, whether they are purchasing their first pair of Thorogood boots or replacing a well-worn favorite.

One of the core principles that has guided Thorogood for over 130 years is our commitment to supporting our retail partners. Unlike many companies that have shifted to direct-to-consumer models, we have chosen to stay true to our roots. We believe that our customers deserve the best, and that means offering our products through trusted retailers who can provide the personalized service and expertise that our customers need.

We do not sell directly to consumer because we value the relationships

we have built with our retail partners. These partnerships allow us to focus on what we do best—manufacturing high-quality footwear—while our retailers take care of delivering those products to the people who need them most. At Thorogood, we go to work so America can get to work, and our retail partners are an essential part of that mission.

As we look to the future, Thorogood remains committed to the principles that have guided us for over a century. We will continue to produce the highest quality footwear, support our retail partners, and honor the legacy of craftsmanship that began in Milwaukee in 1892. Our boots are more than just products; they are a testament to the hard work, dedication, and pride that define the American spirit.

Thorogood is proud to be a part of this tradition, and we are honored to serve the men and women who rely on our boots to get the job done. As we continue to grow and evolve, we remain committed to the values that have made us who we are: quality, craftsmanship, and a dedication to the hardworking people of this great nation.