Thorogood’s American Heritage Boot gets awarded with the prestigious Popular Mechanics Editors’ Choice award.

July 20, 2020

MERRILL, WIS. – Thorogood’s American Heritage 8” tobacco plain toe boot (804-4364) has been awarded with the prestigious Popular Mechanics Editors’ Choice award. The article was published in the May-June 2020 issue of Popular Mechanics and was listed as Editors’ Choice in “The 10 Best Work Boots for Any Type of Job.” “Thorogood is honored…

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Thorogood Partners with Bone Collector

June 1, 2020

Thorogood is excited to announce their new partnership with the Bone Collector team. Bone Collector, one of the most recognizable brands in the outdoor space, was started by Michael Waddell in 2008. Now a top ranked hunting television show for over a decade, no one connects with the down home, every day, blue-collar working man…

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Tying a Logger’s Boot Knot Step by Step

April 24, 2020

Wondering what’s the best way to tie your work boots? Try out the logger’s knot and stay tuned for more boot lacing techniques. Transcript “Hi, This is Brad with Thorogood. Today I’m answering one of your questions we seem to get a lot: What’s this top eyelet for? It’s really quite simple. It’s for a…

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Lacing Up With David Tucker from Nashville

February 10, 2020
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Lacing Up With Mike Schraufnagel

January 8, 2020

Meet Mike Schraufnagel the brewmaster at Point Brewery just south of our factory in Merrill. And one of the 10 oldest breweries in America founded in 1857. Not often we find a company doing what they do longer than we’ve been making boots.

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Lacing Up With Richard Martens

January 2, 2020

Richard is the International Sales Manager at Thorogood® he has made the Thorogood® Brand known across the globe.

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Weinbrenner Shoe Company-Thorogood named 2019 Business of the Year

October 17, 2019

Thursday October 10th, Thorogood and seven highly respected businesses in the Merrill Wisconsin area were nominated for Large Business of the year. Based on votes from Business Chamber members, Weinbrenner Shoe Company, manufacturer of Thorogood branded footwear won the award for our increased community involvement and our Thorogood Boot Camp. The Thorogood Boot Camp lets…

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Burns Named President of Weinbrenner Shoe Company, Inc.

August 23, 2019

MERRILL, WISCONSIN, August 23, 2019 – Weinbrenner Shoe Company, Inc announced that Jeff Burns has been appointed president. “After a thorough and thoughtful succession planning process, Jeff is the clear choice to lead Weinbrenner into the future as president”, said Dave Gisselman, chairman of the board of Weinbrenner Shoe Company. “We believe that Jeff will be a…

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Crosstrex / Waterproof Work Boots

July 23, 2019

Nothing slows you down—bad weather, tough jobs, or difficult terrain. These lightweight, waterproof hikers take you where you need to go with the comfort of an athletic shoe and the grip of a quality work boot. To view the entire series https://thorogoodusa.com/product-category/work/crosstrex/

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V-Series Comp Toe Waterproof Work Boots

May 24, 2019

Nothing slows you down—bad weather, tough jobs, or difficult terrain. These lightweight, waterproof hikers take you where you need to go with the comfort of an athletic shoe and the grip of a quality work boot. See the entire series at https://thorogoodusa.com/product-category/work/v-series/ 

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Thorogood Enters Exclusive Distribution Partnership with LION

April 18, 2019

April 15, 2019 For Immediate Release WEINBRENNER SHOE COMPANY ENTERS EXCLUSIVE DISTRIBUTION PARTNERSHIP WITH LION MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear and LION First Responder PPE, Inc., manufacturer of first responder protective equipment (PPE) have entered into a long-term strategic partnership that leverages the strengths of both companies. Beginning May…

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