Company: Purpose-Built
Location: California
Stores: 4
Founded: 2010
Store Focus: Tough gear for tradesmen
Purpose-Built is a retail company founded on the idea that purpose is the strength freedom was built upon. The company aims to become the largest industrial outfitter in the nation and make every trade and community stronger. Purpose-Built’s recent success has been fueled by its commitment to providing quality Thorogood products and exceptional customer service to its customers.
THE OPPORTUNITY TO BOOST BASKET VALUE AND PERFORMANCE
Purpose-Built uses standard metrics for retail but appreciated Thorogood for its margin performance and average basket value. Kris Johnson, Founder & CEO at Purpose-Built states, “Thorogood is a great brand and partner for ‘work-related’ retailers looking to expand into brands with strong customer loyalty,” he said, “specifically their American Made styles.” When Purpose-Built can sell up to Thorogood, team members increase baskets by almost $85-$100. It’s one of the easiest up-sale conversations as many guests and consumers will pay more for American Made products.
WHY PURPOSE-BUILT CHOSE THOROGOOD®
When Purpose-Built acquired East Bay Work Wear, Thorogood was already a vendor. However, the company saw an opportunity to lean into the brand and expand its footprint to drive additional revenue. For Purpose-Built, the ethos of Thorogood comes from its story and domestic production. The customers of Purpose-Built love to represent the flag and support a company that has USA roots. “I personally wear Thorogood 814-4200s every day”, said Johnson, “The comfort and style are unparalleled. Plus, I feel a connection to our country through what wearing them means.” Purpose-Built recognized the pull of Thorogood for both on and off the job consumers that increases market share in work naturally.
THE RESULTS
The partnership between Purpose-Built and Thorogood has been a great success. Purpose-Built has leveraged the appeal of Thorogood products to increase basket value and drive revenue. By expanding the footprint of Thorogood, Purpose-Built has strengthened its position as the largest industrial outfitter in the nation and helped to make every trade and community stronger.
ARE YOU READY TO GROW YOUR COMPANY?
If you are interested in talking to a sales representative, please contact Ty Harris at tharris@weinbrennerusa.com